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So-called listicles (articles with lists) get x more traffic and x more social shares than other article types, followed by guides and how-to's. [ Update June , : SEMrush has repeated the survey in . Read which articles score the best, with new insights ] . The length of a blog article How long should a blog article be , , words Or even longer than that You would think that people prefer to 'snack content' and that short blog posts are ideal. SEMrush's research shows that long reads of more than words perform best in terms of traffic, shares and backlinks.
The hypothesis is that people are more engaged with articles that contain a lot of information. The length of blog posts has an impact on performance. From an SEO point of view, long-form content is interesting. Longer content means more chance to rank for many photo editor different keywords. But Google indicates that the number of words is not a ranking factor. And more words does not automatically mean that a blog post is of better quality.
There are also suspicions that a combination of short and long content can sometimes work well for SEO (see for example this article , which ironically is a long read). The length of your content should not be leading. It depends on the reader's search and what he or she really needs. For more tips in this area, read this interesting article by Heather Lloyd-Martin , which also cites more studies. The content length should depend on the user query and what your reader needs to see. — Heather Lloyd Martin . The length of the title Creating strong titles is an art .
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