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Below, some supplements to the previous paragraph What is called the pricing of the former is determined by the energy level. Energy level is the potential energy and emotional intensity provided. For example, LV has a high energy level, which is similar to Celine, which is a bit lower, but their production cost difference may be In the latter, the brand only provides trust endorsement. For example, a brand like Uniqlo often just tells consumers that its quality is absolutely great. account the numerous competing bids. If it gives up its price moat, it will lose its original market to others.
The IP craze has begun. Brands that don’t know how to play with IP and coop Rich People Phone Number List erate with IP may be thrown out of their original position. IP does not refer to people who trick others into buying courses on the Chinese Internet. Almost all companies that originally relied on a few catchy sentences and clever advertisements have encountered huge bottlenecks and pressure. What are the core competencies of Bend product managers from entry to advanced? Bside product managers have high professional requirements for industry experience and business logic capabilities. This position is designed to solve business problems, focusing on satisfying the core business and integrating surrounding businesses.

Branding in the era of fragmentation is essentially indepth content. In the previous era, it might have been a few sentences played crazily, but now there is an infinite amount of content. And infinite content corresponds to infinite scenes, which is a truly highintensity filler that fills the cornerstone of the brand . The birth of IP is based on content recognition. The picture image of IP is a kind of content such as Hello Kitty's enduring popularity, the values advocated by IP are a kind of content such as Ultraman saves the world, and the story universe created by IP is a kind of content such as Shizuka and Nobita Brands either create their own IP, such as KFC Old Man. Almost every child who ate KFC in the s took photos with KFC Old Man in front of a few stores.
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