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This format promises to offer a personalized interactive experience to users through the development of scripted conversations, and the first returns seem to be paying off! Conversation Ads, innovation in Linkedin Ad Messages Like LinkedIn's historic InMail format, Conversations Ads allow you to send a message directly to a LinkedIn member who is not part of your connections . The only difference (and not the least) is that instead of of your solutions, you initiate a conversation by offering users several options (messages). The goal ? Better capture and above all better qualify the different readers.
Concretely, the creation of advertising scenarios makes it possible to offer Korea Phone Number Data different content in the same conversation, which has several advantages: Develop the engagement of your audience on several levels of engagement Understand your audience’s intentions more precisely Turn conversations into conversions Billing is done at the cost per message sent. How to use Conversations Ads? The first phase consists of selecting your campaign objective and audience , as for classic campaigns. To serve your ads with the new conversational format, you will need to select the Conversation Ad (Beta) format. Next, set up your sender, then start writing your subject and message . Please note that you can only select one sender for all variants of the same message.
The last step consists of configuring the different discussions according to the Internet user's choices . By default, scenarios are pre-established during creation, do not hesitate to adapt them to gain relevance and thus best meet the expectations of your future prospects! Take advantage of this format to boost the performance of your campaigns As you have understood, the Conversation Ads format is a major asset for your campaigns , in particular, because it allows you to: Generate more qualified leads using conversational scenarios. Push different content and analyze feedback according to your targets in order to adapt your communication.
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