Structured data: what is it and when to insert it?

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Let's start from the beginning. Structured data was born in 2011, when Google , Yahoo , Bing and Yandex agreed to create and support the schemas through which structured data came to light. In fact, that same year schema.org was born with the aim of inserting into websites a whole series of information capable of precisely and easily indicating (let's talk about it...) types of content, contexts, etc. structured data on org schema Thanks to the schema.org "vocabulary", it becomes possible to communicate directly to the search engine , and with greater precision, what is contained in the website pages.

In turn, the search engine (Google) uses  Email Data this information to insert additional elements into the SERPs , thus giving greater visibility to your content. structured data on google In a certain sense, the stars, additional information and additional visibility are rewards that Google gives you for making the effort to insert structured data. Now, given that SEO is the discipline that works to improve the dialogue between website and search engine , you will also understand why every good SEO consultant should know and know how to use structured data, especially within the strategic planning phase .




Structured data: blogs, articles and reviews First, it is important to know that not all content is eligible for structured data markup. The good news is that schema.org itself defines and determines the types of content allowed and the language to be adopted for each one. Now I'll show you a couple of markups that might be particularly useful for your blog. However, I advise you to take a look around schema.org , even if only to understand all the possibilities you have in front of you.