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You can add as many fields as you need to ship each item. There are 19 including content types, categories, and main keywords. There are no rules about what your calendar should or shouldn't include. Focus on the information you and the rest of your team need most to create content. Here are some ideas to get you thinking. The stage of the funnel the work belongs to writing user persona Authors and contributors goal situation 3. Add content to your calendar Once you have the structure in place, the next step is to enter your upcoming work into your calendar and make sure the pace matches your strategy. A social media-focused approach may require publishing multiple times a day,
whereas formal educational content may only occur twice a month. The goal is to give you a comprehensive understanding of everything you and your team Australia Phone Number Data work on at a glance. Therefore, you must include: You are responsible for all formatting. For example, if you're working on both blog posts and newsletters, adding both formats can help you see duplicate tasks and plan for capacity. both new and old . For example, if you want to update or optimize existing content , adding them to your calendar will ensure that the time and resources needed to complete the job are accounted for. If you publish multiple types of content,
you may find it useful to color-code your entries to make your calendar easier to read. 4. Add relevant subtasks Because each item you add to your calendar requires different steps (and sometimes multiple people) to complete, it's helpful to categorize each entry into a separate task that needs to be completed. To plan your steps, remember the content you've already published and list everything that happened before publishing. Then use this information to plan all future productions. For example, in my previous job at Hotjar , I typically followed the same seven steps to publish a newsletter. For each newsletter issue I planned in my calendar, I duplicated the list of subtasks and assigned each one to a specific team member with a deadline.
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