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Evaluation of products and services. Purpose ②: Advertising of products and services. Purpose ③: Recruitment and corporate branding [Interview article] Three formats Format ①: question and answer format (conversational) Format ②: monologue format (first person type) Format ③: report format (third person type) I will explain each one in detail. What is an interview article? An interview article is an article written from an interview with a person. Interview articles have the advantage of easily reflecting the real voices and thoughts of the interviewee (interviewed person). This will make the article more interesting for readers to read. [Interview article] Three purposes Interview articles are often used in corporate media.
Here we present three representative purposes. Purpose ①: Introduce opinions about products and services. This is a method of interviewing people who have actually used a company's products or services and writing articles about them. It is hoped that this will have the effect of reducing Brazil Phone Number Data psychological barriers for those considering purchasing or using the service. Purpose ②: Advertising of products and services. This is a method of interviewing product developers and service providers about products and services and publishing them in articles. By doing this, you can create new stories and value for your products and services, and aim to increase the number of users. Purpose ③: Use for corporate recruiting and branding Interview articles can also be used for corporate recruiting and branding. By creating an interview article with the voices of first-time employees, you can convey company information in an easy-to-understand way to student job seekers.

Additionally, if you interview the president and write about his opinion of the company and his opinion on contributing to society, you can expect to improve the company's image. [Interview Article] Three Formats Let's take a closer look at each of the three types of interview articles. Format ①: Question and Answer Format (Conversational) the interviewer's questions. This is the most common format for interview articles. Features include that compared to other formats, it is easier to create a sense of realism in the interview and the amount of text is larger. Format ②: Monologue format (first-person type) Monologue format, also known as first-person format, refers to a format in which the interviewee writes as if speaking to himself. Its characteristics are that it is easy to convey the personality and thoughts.
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