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Whether you should focus more on customer acquisition or retention, take a look at general guidelines about potential investment levels for your store, such as the following: 1- I just started When you're just starting your store, there's one thing you should focus on: gaining customers. At this point, acquisition efforts should absolutely trump retention. Focus on strategies and tactics that will help you grow your customer base. 2- Gaining momentum You now have loyal customers and make sporadic sales. At this stage, offer retention items to encourage each customer to buy more. My recommendation is to start with automated email campaigns that focus on encouraging a previous customer to buy from you again. 3- Consistency You're not an e-commerce giant, but sales are growing. Expand your acquisition efforts.
Consider starting a referral or loyalty program, and get more serious about your marketing. Your retention strategy is how you maximize the profitability of each customer. 4- Established You are now an established e-commerce store.s finding ways to Oman Phone Number Data continue growing. Acquisition may result in a lot of one-time purchases, but a customer retention strategy gets them to buy more often, increasing their lifetime value. At this point, you need to be serious and intentional about your retention efforts. 5- Well established At this point, your store has overcome the initial challenge. You have had many early successes and have a lot of processes and automation in place. Now is the time to focus heavily on retention. Examples of customer retention 1- Everlywell Example of a customer retention email. Make sure you send personalized messages regularly.
Everlywell does this beautifully, sending personalized emails introducing new products or sales to their list. Providing additional product recommendations and sending invitations to upcoming sales and promotions on new products are great ways to keep the conversation going with first-time buyers. If you have a product that is perishable or needs to be updated over time, knowing the age of your products and sending timely emails can be the perfect way to bring customers back. This tactic can be particularly effective because, ideally, you will get the right message to the right person at the right time. 2- Luxy Hair Luxy Hair states in their FAQ section that their hair products will last three to six months, on average, or up to a year depending on wear. Knowing this, Luxy can create a series of automated emails to go out three months, six months and one year later explaining to customers the benefits of a new range of hair products.
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