Easy to acquire new customers

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Lead generation → lead nurturing → lead qualification This series of steps is also called "demand generation" (creation of sales opportunities), and the purpose of demand generation is to acquire leads, develop them, narrow them down, and then pass on potential customers with a high probability of receiving an order to the sales department as sales opportunities. It will be. How to effectively conduct lead generation In order to actually perform lead generation effectively, you need to keep the following in mind. ・Clarification of target ・Quality and quantity control ・Understanding user needs I will explain each one in detail. Clarification of target First, it is important to clarify your target. If you perform lead generation without a clear target, you may end up targeting customers who are not related to your products or services.

If this happens, you will be wasting your cell phone numbers list time and money. Therefore, it is effective to conduct STP analysis, analyze the most suitable market for your product or service, and perform lead generation after making a selection. It is also important to analyze the aggregated data after implementation, consider whether the content is appropriate, and gradually improve the accuracy of targeting. quality and quantity control It is important to decide the purpose of lead generation and control the quality and quantity according to that purpose. Before conducting lead generation, we conduct a CRW analysis, review the sales flow, and understand effective patterns and points that cause customers to leave.



Then, we will formulate a hypothesis about what kind of efforts should be taken when communicating with leads to improve results. By doing this, you can clarify the characteristics of the customer you want to turn into a lead, and after turning them into a lead, you can smoothly move on to the nurturing flow, reducing waste. Understanding user needs When to take measures or approach users depends on the user's condition and needs. Understanding users is the most important factor in bringing effective measures to fruition, and it is necessary to implement approaches that are tailored to each user's concerns and needs. For users to purchase products or services “Awareness” → “Interest” → “Comparison/Consideration” → “Purchase” Lead generation involves approaching potential customers at the "awareness" and "interest" stages.