Step 2 Create an audience list

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Next, create your audience list. Audience list is the target to whom advertisements are delivered.Follow the steps below to create an audience list.1. Click “Audience Manager” in “Shared Library” from Tools Image of selecting “Audience Manager” from the Google Ads dashboard2.Click the “+” buttonGoogle Ads "Create a new audience list" page image3. Select users who visited your websitePage image for selecting users who visited your website in Google Ads Audience Manager4. Specify the conditions to add to the list and the page to visit, and click "Create segment"Page image of clicking "Create Segment" in Google Ads Audience ManagerThe preparations for distributing retargeting ads are now complete.Step 3 Configure ad distribution settingsFinally, configure retargeting ad delivery settings. The steps to set up ad distribution are as follows.1.

Click on “Audience” in the campaignSteps to set up Google Ads phone number list distribution, select audience from dashboard2.Click "Edit Audience Segment" and select the ad group you want to set up.Image of how to set up Google Ads distribution, selecting the ad group you want to set up from "Edit Audience Segment"3. Under the “Browse” tab, click “How people interact with your business”Steps to set up Google Ads distribution, image of selecting ``How people interact with your business'' under the ``Browsing'' tab from editing audience segments.4. Select the list created in step 2 and click the "Save" button Google Ad distribution setting procedure, image to save the created audience listNote that when creating an ad group, there is a place where you can set "Expanded Targets", but we recommend turning it off. If you don't turn it off, your ads will be delivered to users other than those on your list.If you have set up remarketing ads but are not seeing results or are having trouble distributing them in the first place, please contact Nile from the banner below.4 tips for achieving results with retargeting adsYou can start retargeting ads using the method I introduced earlier. However, there are some things to consider before setting up, and points to be careful about when setting up, so we have put together four tips.


4 tips for achieving results with retargeting ads Tip 1: Consider the optimal delivery periodThe first tip is to ``consider the optimal delivery period.'' When configuring distribution settings, it is often the case that the distribution settings are set for a long period of time, such as 60 days.However, since retargeting ads deliver ads that lead to CV to "customers with a high degree of interest," be aware that even if the period is too long, the effect may not be very high.For example, immediately after visiting a product website, customers should be interested in the product. Therefore, if you can successfully deliver retargeting ads, it may lead to purchases.On the other hand, what if you want to distribute the content a month after visiting the site? Your interest may have already waned, and you may not be able to create an effective CV.We recommend that you catch up on your CV status at a certain frequency, such as one week after setting it up, and adjust the period accordingly.