How difficult is the ranking

reyehi

If you have a strong opinion about the search intent for a particular search query, but the top ranking pages aren't following it, take a chance on following your intuition. Even if your page is different from what's already out there, Google may give you a chance to show it to some searchers. And if they like it, your page will secure its place in search results. Part 5: Prioritizing keywords Prioritizing your keyword list and deciding where to focus your efforts first is probably one of the most intuitive and very "personal" parts of the keyword research process.


There are too many things to Bosnia and Herzegovina Email List  think about. What is the estimated traffic potential for this keyword? How difficult is the ranking? Who are you competing with? What does it take to create the perfect page? Or do you need to improve an existing page? What is the business value of this keyword? What can you gain by ranking high for that keyword? The last point is especially important. Search volume, traffic potential, ranking difficulty, search intent, etc. are all important considerations, but you also need to consider what ranking for this keyword is worth to your business. How to measure the “business potential” of a keyword Many marketers determine the value of keywords by mapping them to the so-called buyer journey,





the process people go through before making a purchase. Conventional wisdom holds that the earlier people are in their journey, the less likely they are to buy. Here we introduce popular buyer's journey frameworks. Top of the Funnel (TOFU ) – People are looking for general information about the topic. Middle of the Funnel (MOFU) – People are researching available solutions to a problem. Bottom of the Funnel (BOFU) – People are looking to purchase a specific product or service. TOFU keywords tend to have high search volumes but low conversion rates (e.g. "keyword research", 5,700 searches per month). On the other hand, BOFU keywords are very lucrative, but have much lower search volumes (e.g. "best keyword research tool", 800 searches per month).