Rinse and repeat the process with other

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Competitors until you have written down a list of potential opportunities. b. Find more keywords with a keyword research tool You can use your list of keywords from the previous step to inspire your keyword research. We will use Ahrefs’ Keywords Explorer for this. Enter your ideas as seed keywords, and then go to the Matching terms report to get more ideas. Keyword ideas in Ahrefs' Keywords Explorer Here are just a few of the keyword ideas we get from the seed keywords “project management” and “task management”: Agile project management tools Project portfolio management tools Online task management Personal task management Task management software for teams For keywords that look like potential candidates for a landing page, it’s important to click the “SERP” button and check the top-ranking pages.

You want to see other landing pages here, as that indicates this is what searchers are Algeria Email List looking for and what you should stand a chance at ranking for. Here’s an example: Landing pages in the SERP Although there are quite a few blog posts in the top search results for this keyword, the highlighted results are landing pages. So it’s clear that you can rank with this kind of content. 2. Check ranking difficulty and traffic potential Before finalizing your target keywords, you need to account for two things: Traffic potential Ranking difficulty Traffic potential Ranking for keywords with little or no traffic potential is pointless because they won’t send any meaningful organic traffic your way—even if you rank for them. That said, as landing pages tend to be quite lucrative, you can usually afford to target keywords with lower traffic potential than you may consider for, say, a blog post.



Arguably, the easiest way to judge traffic potential is to see how much search traffic the current top-ranking landing page for the keyword gets, which you can do in Keywords Explorer. For example, the top-ranking landing page for “task management” gets an estimated 3,813 monthly search visits: Asana's landing page ranking for task management PRO TIP It’s usually best to exclude homepage landing pages when doing this, as they are often outliers that attract search traffic from many other keywords. A good example of this is the top-ranking landing page for “construction project management,” which gets an estimated 17K organic visits per month: Landing page with lots of traffic in the SERP However, as you can see from the number of backlinks this page has and the number of keywords it ranks for, its traffic probably isn’t an accurate representation of this keyword’s traffic potential as a whole.