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On the homepage of your website the goal should be one: to make users take an action. As? Through Calls to Action (CTAs). The menu must be concise. The first page of an eCommerce should have paths that are not available in the menu, but which the customer can access by clicking on a certain CTA. The design of an online store's website and its ease of use determine the first impression a shopper has of a brand. Remember that unlike a physical store, online you do not have the possibility of providing potential customers with a sales assistant capable of answering all their questions and curiosities unless you have the resources necessary to use and manage a live chat.
Furthermore, being online, purchasing is no longer tactile. Therefore, all the information that might be of interest to the customer who is considering a purchase must be easily available , but without complexity. Make information more concise, complete, clear, objective and illustrative. Use small buttons to web designs and development service direct information that may be of interest to customers. Appear, not be People desire and consume what adds to their image of what they want to show the world. Big brands have such a strong personality that people buy a fundamental element for hundreds of euros just to get their logo.
This product and this brand have a meaning and personality, they represent a very specific status symbol that identifies a person belonging to a group and stands out from others. End customers want to add the image of that brand to the image that they themselves want to convey of themselves to the world. Think about who your audience really is and allow them to stand out from the rest. For a small brand, one that is not yet consolidated in the market, it works in the same way, probably on a smaller scale.
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