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The EU's ban on cosmetics tested on animals has been in place since 2013, making it a global leader in cruelty-free regulations. India: India followed suit in 2014, banning animal testing for both cosmetic products and ingredients. Australia and New Zealand: Both countries have joined the global movement, banning animal testing for cosmetics in recent years.
2.4 Innovative Alternatives to Animal Testing As animal testing falls out of favor, brands and researchers are turning to modern options to ensure product safety. These include in vitro testing and computer modeling that simulates the effects of products on human skin america whatsapp number without the need for animal materials.

2.4.1 Emerging Technologies: 3D Skin Models: Advanced technology that mimics human skin to test product safety. AI-Driven Safety Testing: Artificial intelligence is being used to predict the toxicology of ingredients, which would eliminate the need for animal testing. 2.5 Consumer Desire for Clean Beauty Cruelty-free cosmetics often go hand in hand with the broader trend of “clean beauty.”
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