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Google favors text snippets rather than standard results. The intent behind this choice is to make it easier for the user to retrieve information directly from the SERPs, without having to click on a search result. User searches done through questions usually provide featured snippets, and Answer The Public is a great tool for finding these questions. Highlighting your brand in a snippet can position you as an authority and provide ongoing exposure for the audience you want to reach. This is because the dynamism of the last decade and the speed of the search and selection processes only increase the pace. Google search methods are no exception.

The snippets automatically generated by Google are very short descriptions coming from pages that deal with a given topic, the subject of a user's question. The snippet tries to answer the given query comprehensively and simply , and is selected by the Google algorithm. The selection is seo expater bangladesh ltd made based on how the contents are formulated and the relevance of the article containing the information sought. The algorithm prefers content with concise, descriptive, clear and easily usable headlines, as well as based on relevance in terms of topic authority and the organic nature of the site containing the information.



Being able to earn the Google snippet can really increase the traffic and earnings of your company , as often those who carry out a search on Google stop at reading this summary. Provide comprehensive answers to audience questions in your content , so you can see your content published in Google snippets, in the first position. It's good to keep in mind that searches are increasingly performed through voice search, not just through typed terms and this is what makes your strategy even more relevant in . To accommodate this changing user behavior, brands need to change their content strategy.